Zhilkin's Vision advocates for the destigmatization and prioritization of mental health in sports.
Zhilkin's Vision was created by Winnipeg Jets prospect Danny Zhilkin and his partner Lauren Shoss. Mental health is incredibly stigmatized in sports, which perpetuates a culture of silence. Mental health supports and resources are often neglected by teams and organizations, thus creating an environment in which mental health is greatly undervalued and misunderstood. Athletes are human beings. Their lives and experiences both in and out of sport influence their mental wellbeing, which impacts their performance and their long-term mental health.